Effective Date: January 1, 2017
Website: wrbrock.com, wrbrocks.com, waveradioboston.com
1. Introduction
This Privacy Policy explains how WaveRadio Boston, LLC (“we,” “us,” or “our”) collects, uses, and protects information when you visit or interact with our internet radio station and website.
We are committed to transparency and to protecting the privacy of our listeners, visitors, and partners.
2. Information We Collect
We collect limited information to operate and improve our website and radio services:
a. Automatically Collected Data
When you visit our website, certain information may be collected automatically, including:
- IP address
- Device type, browser type, and operating system
- Pages visited and time spent on the site
- Referral sources (how you arrived at our site)
b. Analytics and Google Signals
We use Google Analytics, including Google Signals, which may collect:
- Aggregated and anonymized demographic data (age range, gender, interests)
- Cross-device data (when users are signed into their Google account and have ad personalization enabled)
This data is provided to us in aggregate form and cannot be used to identify individual users.
3. How We Use Information
We use collected data strictly for business operations, including:
- Understanding audience size and listener behavior
- Improving website performance and user experience
- Supporting sponsorship and advertising efforts by providing aggregated audience insights
- Measuring effectiveness of content and promotions
We do NOT sell, rent, or trade any visitor or listener personal information.
4. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
- Enable core site functionality
- Analyze traffic and usage patterns
- Support analytics through Google Analytics and Google Signals
You can control or disable cookies through your browser settings.
5. Advertising and Sponsorship Data Use
We use audience insights to help secure sponsorships and advertising revenue.
Important points:
- All data shared with sponsors is aggregated and anonymized
- No personally identifiable information (PII) is shared
- Sponsors receive general audience trends (e.g., listener volume, demographics, engagement patterns)
6. Third-Party Services
We may use third-party services, including:
- Google Analytics (with Google Signals enabled)
These services may collect and process data according to their own privacy policies. We encourage you to review:
- Google’s Privacy Policy
- Google Analytics Terms of Service
7. Your Privacy Choices
You have control over your data:
- You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on
- You can manage ad personalization through your Google account settings
- You can disable cookies in your browser
8. Data Security
We take reasonable technical and organizational measures to protect collected information. However, no system is completely secure, and we cannot guarantee absolute security.
9. Children’s Privacy
Our website and services are not directed to anyone under 21. We do not knowingly collect personal information from children.
10. Changes to This Policy
We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.
11. Contact Information
If you have questions about this Privacy Policy, please contact us:
WaveRadio Boston, LLC
[email protected]
12. Compliance Statement
This policy is intended to align with applicable privacy regulations, including general transparency requirements for analytics and data usage. If your audience includes users in specific jurisdictions (e.g., California or the EU), additional disclosures (such as CCPA/CPRA or GDPR-specific language) may be required.
Summary (Plain English):
We use analytics (including Google Signals) to understand our audience and grow our station. We do not sell your personal data, and any information used for sponsorships is aggregated and anonymous.